Golden Boot June Winner: Ed Mabrouk

In an industry that’s constantly changing, one thing has remained steady it's Ed Mabrouk. Ask anyone in the yard and they’ll tell you he isn’t just one of the boys, he’s the guy. The one who gets the job done, helps the team without hesitation, and makes every customer feel like they’re in good hands.

41 Years in the Game (and Still Going Strong)

Ed’s journey spans 41 years in the automotive industry, a career marked by charisma, consistency, and a long list of accolades.

"In 2006, I was Salesperson of the Month for 12 months straight at what was then the number one Ford dealership in the country," he says. "That’s the level I expect of myself."

Before settling into the new Morningside dealership, Ed spent years at Downtown Toyota’s former Tingalpa site, an experience he credits with shaping his mindset and deepening his appreciation for strong culture and leadership.

"We endured a lot, but it made us better. It made me value Downtown Toyota more."

A Relentless Drive to Be the Best

"I’ll never settle for second. My motivation? Always being the best. And being a role model for others."

For Ed, success isn’t about chasing numbers. It’s about people, finding the right car, guiding each customer through the process with honesty and care, and making it feel personal every step of the way.

Phil Bryan, General Sales Manager, sees it in everything Ed does.

"With many years in the motor industry, Ed brings a depth of experience that shows in the way he approaches every part of the role. He’s not just here to sell cars. Ed is hungry to be the best at everything that comes with it. From finance and trade-ins to the delivery process and customer follow-up, he takes ownership of the full journey. His drive to improve, willingness to adapt, and pride in doing things properly set the tone for those around him. Ed’s focus isn’t just on numbers; it’s on setting a standard."

Even on the toughest days, Ed keeps things simple. "Stay busy, follow up, and bring energy to the next customer."

Thinking Ahead, Always

While Ed might laugh off challenges, his real edge lies in staying one step ahead.

"I try to eliminate all issues before they happen. Make sure the car is advertised properly, clean, priced right. Be honest. If you do it right from the start, there are no problems later." This proactive mindset keeps him performing at a high level and helps lift those around him too.

Straight Talk, Big Impact

When asked what advice he gives to newcomers, Ed doesn’t hesitate.

"Be a good listener. Be polite. Present yourself well. Stay human. And remember, this isn’t just a transaction. It’s an experience."

His secret sauce is simple: communication.

"Identify the real needs and treat people like people. That’s it."

Life Beyond the Lot

Outside of work, Ed is happiest enjoying the simple things, gardening, watching NFL, cooking, and spending time with his family.

"I’ve got the best life. I’m stable, content, and grateful for what I’ve been given."

Retirement might be on the distant horizon, but Ed’s focus remains clear.